Impact of Sustainability and Promotional Products

 

Promotional Products Make A Difference

Although 90% of executives think sustainability is important, only 60% of those companies actually have a strategy and are actively pursuing it. With rising competition, a company's commitment to sustainability and social responsibility is vastly important to growing long-term. If promotional sustainable marketing isn't a part of a company's marketing plan it might be wise for them to research and incorporate it. Not only do sustainable marketing and promotions add brand value, but it increases efficiency and creates new opportunities for partnerships and brand advancements.

One example of a promotional product is a Basecamp water bottle. This company dedicates a portion of its sales to the Warrior Spirit Retreat. This retreat was created to help provide holistic healing for wounded veterans. 

Not only do people like to donate to a cause, but these promotions are basically advertisements for your brand. Everywhere that water bottle travels the stronger the brand gets.

At the end of the day, most brands don't realize it but customers seek out sustainable companies. People love to support companies that work to potentially help a community or the environment. This help can directly influence consumers buying decisions and make them feel that by buying your product they are doing their part in helping the planet. 

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