EXPLORING MARKETING AND SUSTAINABILITY

At the beginning of the quarter, we were asked to take surveys to see our ecological footprint and make goals for ourselves to improve on throughout the quarter. These surveys were broken down into 4 categories: ecological footprint, carbon footprint, water footprint, and slavery footprint. The surveys actually gave good insights into how much I contribute to the world's degradation. My past goals and results are as followed. Past Goals  1) I feel driving is one of the largest contributors to my ecological and carbon footprint. I already know that I can reduce this a significant amount. I just enjoy driving, it's almost one of my hobbies. It's relaxing for me and lets me think clearly for a short period of time, so I tend to drive anywhere I can. My goal is to reduce driving outside of driving to work and school each day, those are pretty mandatory and I don't see that changing but pleasure driving can defiantly be reduced. 2) The second biggest factor is that my diet d...

The global supply chain has worked to connect many businesses and customers together and help source products all over the world. These supply chains have also caused huge environmental concerns. In this article, I want to break down 6 steps for a more sustainable supply chain that not only helps reduce environmental impacts but provides huge benefits for businesses using these methods. 1. Create a detailed map of the supply chain By creating a detailed map of the supply chain you can effectively see the whole process from start to finish. This will allow you and your team to fully visualize the supply chain and give insights on how much labor and resources are utilized at each step and stage of the supply chain.  2. Identify issues within the supply chain. After you have built out a detailed map of the supply chain you can then use this detailed map to see where bottlenecks are in the operation. By breaking down the supply chain into different steps you can identify areas for impr...

  Promotional Products Make A Difference Although 90% of executives think sustainability is important, only 60% of those companies actually have a strategy and are actively pursuing it. With rising competition, a company's commitment to sustainability and social responsibility is vastly important to growing long-term. If promotional sustainable marketing isn't a part of a company's marketing plan it might be wise for them to research and incorporate it. Not only do sustainable marketing and promotions add brand value, but it increases efficiency and creates new opportunities for partnerships and brand advancements. One example of a promotional product is a Basecamp water bottle. This company dedicates a portion of its sales to the Warrior Spirit Retreat. This retreat was created to help provide holistic healing for wounded veterans.  Not only do people like to donate to a cause, but these promotions are basically advertisements for your brand. Everywhere that water bottle t...

Amazon delivers a small mic in a box big enough to fit a person in with 30 feet of paper. In this post, I want to talk about how companies can make their operations more sustainable in a world where everything is being shipped straight to the consumer's doors. Since the rise of eCommerce, we have seen various trends, but a trend that keeps reoccurring is e-commerce giant Amazon's not-so eco-friendly packaging and shipping practices. I will bet that almost all of us have ordered something from Amazon and have received something small in a rather large box or package. To my surprise there is a simple reason for this; in an article published by distractify the warehouses are just running out of smaller boxes to ship things in, so they ship them in a bigger box to save time and get the packages delivered on time. With their partnership with USPS and UPS, they use flat rate shipping, so a larger box doesn’t cost them any more than a smaller box would.  After further research, this ...