EXPLORING MARKETING AND SUSTAINABILITY

The global supply chain has worked to connect many businesses and customers together and help source products all over the world. These supply chains have also caused huge environmental concerns. In this article, I want to break down 6 steps for a more sustainable supply chain that not only helps reduce environmental impacts but provides huge benefits for businesses using these methods. 1. Create a detailed map of the supply chain By creating a detailed map of the supply chain you can effectively see the whole process from start to finish. This will allow you and your team to fully visualize the supply chain and give insights on how much labor and resources are utilized at each step and stage of the supply chain.  2. Identify issues within the supply chain. After you have built out a detailed map of the supply chain you can then use this detailed map to see where bottlenecks are in the operation. By breaking down the supply chain into different steps you can identify areas for impr...

  Promotional Products Make A Difference Although 90% of executives think sustainability is important, only 60% of those companies actually have a strategy and are actively pursuing it. With rising competition, a company's commitment to sustainability and social responsibility is vastly important to growing long-term. If promotional sustainable marketing isn't a part of a company's marketing plan it might be wise for them to research and incorporate it. Not only do sustainable marketing and promotions add brand value, but it increases efficiency and creates new opportunities for partnerships and brand advancements. One example of a promotional product is a Basecamp water bottle. This company dedicates a portion of its sales to the Warrior Spirit Retreat. This retreat was created to help provide holistic healing for wounded veterans.  Not only do people like to donate to a cause, but these promotions are basically advertisements for your brand. Everywhere that water bottle t...

Amazon delivers a small mic in a box big enough to fit a person in with 30 feet of paper. In this post, I want to talk about how companies can make their operations more sustainable in a world where everything is being shipped straight to the consumer's doors. Since the rise of eCommerce, we have seen various trends, but a trend that keeps reoccurring is e-commerce giant Amazon's not-so eco-friendly packaging and shipping practices. I will bet that almost all of us have ordered something from Amazon and have received something small in a rather large box or package. To my surprise there is a simple reason for this; in an article published by distractify the warehouses are just running out of smaller boxes to ship things in, so they ship them in a bigger box to save time and get the packages delivered on time. With their partnership with USPS and UPS, they use flat rate shipping, so a larger box doesn’t cost them any more than a smaller box would.  After further research, this ...

As we enter week 5 I definitely think I have reduced my footprint, but maybe not intentionally. A quick recap of my goals was #1. Reduce the amount of driving I do each week, #2. Reduce the amount of meat and seafood I eat each week, #3. Be more conscious about the companies and where they source their products from. Over the past month or so, I have seen progress as I work toward my goals especially goals #1 and #2. As for the driving in goal 1, I have reduced my driving because it's been raining and I have been for the most part carpooling with friends everywhere. I have been lucky o have friends who like to carpool when we go out, so we just take one car wherever we might go. This has definitely reduced my driving over the past couple of weeks, and with it being relatively rainy out I haven't been driving around for no real reason. Overall I think I have probably reduced my driving by about 40%. Will it sustain? I’m not sure, I tend to end up driving much more in the summer ...

  In this blog I wanted to dive deeper into corporate leaders and why there is a rise of millennials wanting to work in a flexible environment rather than working for a high-paying salary. With millennials making up the largest workforce this change in values has caused corporate leaders to adapt their leadership styles to accommodate an evolving workforce. This new digital native workforce prioritizes a work-life balance with high levels of compensation. A study by flexjobs concluded that only 7% of the workers say they’re most productive in the office. This same study shows that millennials are starting to rank a work-life balance as more important than compensation alone. But why is this? Why is flexibility better than salary? Another recent study performed by pentegra shows that over half of HR hiring agents have noticed an increase in candidates within the interview process asking about benefits. These benefits are important to millennials because benefits are slowly becoming...

  FTC takes action against Bogus Bamboo Marketing by Kohl’s and Walmart As of April 8th, 2022 the FTC had released reports that outlined the complaints made against Kohls and Walmart for actively promoting products claiming that they are made from bamboo. The specific product advertised was a type of textile woven fabric that was marketed as "handcrafted" using an "eco-friendly process". In reality, after looking at the materials and ingredients, these textiles were created using a variety of toxic chemicals and processes that are hazardous and highly pollutant. On April 8th after a detailed undercover investigation, the FTC asked the court to force these companies to do a variety of actions to satisfy these complaints.  #1 They must stop selling these products immediately in an effort to reduce green claims on products and protect buyers from misleading advertising.  #2 These companies are also being forced to pay penalties upwards of 3 million dollars each for l...