EXPLORING MARKETING AND SUSTAINABILITY

As we enter week 5 I definitely think I have reduced my footprint, but maybe not intentionally. A quick recap of my goals was #1. Reduce the amount of driving I do each week, #2. Reduce the amount of meat and seafood I eat each week, #3. Be more conscious about the companies and where they source their products from. Over the past month or so, I have seen progress as I work toward my goals especially goals #1 and #2. As for the driving in goal 1, I have reduced my driving because it's been raining and I have been for the most part carpooling with friends everywhere. I have been lucky o have friends who like to carpool when we go out, so we just take one car wherever we might go. This has definitely reduced my driving over the past couple of weeks, and with it being relatively rainy out I haven't been driving around for no real reason. Overall I think I have probably reduced my driving by about 40%. Will it sustain? I’m not sure, I tend to end up driving much more in the summer ...

  In this blog I wanted to dive deeper into corporate leaders and why there is a rise of millennials wanting to work in a flexible environment rather than working for a high-paying salary. With millennials making up the largest workforce this change in values has caused corporate leaders to adapt their leadership styles to accommodate an evolving workforce. This new digital native workforce prioritizes a work-life balance with high levels of compensation. A study by flexjobs concluded that only 7% of the workers say they’re most productive in the office. This same study shows that millennials are starting to rank a work-life balance as more important than compensation alone. But why is this? Why is flexibility better than salary? Another recent study performed by pentegra shows that over half of HR hiring agents have noticed an increase in candidates within the interview process asking about benefits. These benefits are important to millennials because benefits are slowly becoming...

  FTC takes action against Bogus Bamboo Marketing by Kohl’s and Walmart As of April 8th, 2022 the FTC had released reports that outlined the complaints made against Kohls and Walmart for actively promoting products claiming that they are made from bamboo. The specific product advertised was a type of textile woven fabric that was marketed as "handcrafted" using an "eco-friendly process". In reality, after looking at the materials and ingredients, these textiles were created using a variety of toxic chemicals and processes that are hazardous and highly pollutant. On April 8th after a detailed undercover investigation, the FTC asked the court to force these companies to do a variety of actions to satisfy these complaints.  #1 They must stop selling these products immediately in an effort to reduce green claims on products and protect buyers from misleading advertising.  #2 These companies are also being forced to pay penalties upwards of 3 million dollars each for l...

  For this week’s blog, we were asked to research a cosmetic product that we use daily. These products have many components that include hazardous chemicals that risk polluting the environment and actually poising the user. After watching a quick video on how these cosmetics are made and why they use the ingredients they do I am planning on switching to more natural products even if the means paying slightly more for them. I was surprised that terms like “organic” and “natural” have no legal definition and can be used on any product put on the shelves. After researching the shampoo, I bought a while back, to my surprise it was actually created without using some of the more common shampoo chemicals such as parabens, sulfates, silicones, phthalates, and aluminum . These compounds do different things to give shampoo its signature look, feel and smell. For example, the article talks about how sulfates particularly sodium laureth sulfate are used in many deterge rents because it's...

For this exercise, we were asked to take surveys to see our ecological footprint. These surveys were broken down into 4 categories which are, Ecological footprint, carbon footprint, water footprint, and slavery footprint. The surveys actually gave good insights into how much I contribute to the world's degradation. My results are as followed. Ecological Footprint The ecological footprint is the impact someone has on the community or environment. In this case, we are expressing our ecological footprint as the amount of land required for me to sustain my lifestyle based on my use of the earths natural resources. This survey concluded that if everyone lived like me it would take 4.5 earths to sustain my current lifestyle.  These results kind of surprised me because I feel that my current daily routine allows me to live a simple lifestyle where I minimize the things I buy and the resources that I use. One thing that I think inflates this number is the amount of driving I do and the car...